While Atlanta and Houston artists were establishing their cities as Southern strongholds, Rick Ross put Miami back in rap's national spotlight with "Hustlin'" (2006), the platinum introduction to a uniquely larger-than-life character with gruffly delivered tales about the spoils and pitfalls of drug trafficking. The rapper became not only a hip-hop fixture but an unlikely pop star as well. His debut smash Port of Miami, and all nine of his subsequent studio albums, including the Grammy-nominated God Forgives, I Don't (2012) and Port of Miami 2 (2019), entered the Top Ten of the Billboard 200, promoted with high-rolling, RIAA-certified singles such as "The Boss" and "Aston Martin Music." Through his own label.