Rapper Jay Critch was born in the Clinton Hills neighborhood of Brooklyn, New York in 1997. Just barely out of his teens, Critch began posting his gritty, trap-inflected and sometimes lo-fi tracks online in 2016. His first major breakthrough was with a song called "Did It Again," which was released in early 2017 and featured cameo verses from Rich the Kid. The song went viral, with its accompanying video being viewed over a million times in the first week of its release. From there he continued issuing various singles and videos, as well as signing to Rich the Kid's label Rich Forever. ~ Fred Thomas, Rovi