Rock in Roma, a Roman festival that started in 2009 and reached its 13th edition in 2023, has now become one of the major national and international festivals. With almost two months of programming, the event is a fixed appointment for all good music enthusiasts. Around 2,680,000 people have attended the festival over its 13 previous editions, with 340,000 attending the concert-events of the Rolling Stones, Bruce Springsteen, David Gilmour, Roger Waters, Maneskin, and Imagine Dragons at the Circus Maximus. This exponential growth trend has significantly increased both the national and international audience. Today, the Festival has developed such strong brand awareness that it has made the city of Rome a key stop within the routing of major national and international acts in the music business.