7 Pot Primo, led by DJ and producer Saffron Stone, is a multifaceted project that includes a music label, events, and a fashion brand based in East London. Known for energetic tech house music, the label showcases both new and established talent. The 7 Pot Primo events are famous for their high-energy atmosphere and imaginative themes, often selling out venues like E1 in London. The fashion line emphasises urban trends, featuring collaborations for limited edition drops. De La Swing began his DJ career in Madrid at 16, influenced by techno and drum & bass. His versatility and ability to connect with audiences have made him a prominent DJ in Spain. Over the past five years, he has shared the stage with top DJs like Marco Carola, Richie Hawtin, and Adam Beyer, and performed at major festivals such as Monegros Desert Festival and Eastern Electric Festival. Since 2010, he has been a resident DJ at ElRow in Barcelona, renowned for its vibrant parties. De La Swing has also produced and remixed tracks for labels like ElRow Music and Florida Music, showcasing his innovative and evolving sound. Saffron Stone, a London-based DJ and producer, grew up surrounded by her family's vinyl records, igniting her passion for music. Now performing across the UK and Europe, she is a resident DJ for Sonny Fodera's Solotoko label, playing at venues in cities like Birmingham, Manchester, and Leeds. Known for her high-energy sets, Saffron's debut release, "Do That Thing," was a hit. She has since played in Ibiza and at Rise Festival in France. With more projects on the way, Saffron's presence and following continue to grow.