Alexander Cherry was born in Reggio Emilia (North Italy) class 1990. He discovered his passion for music attending clubs and working as a scenic operator at the Adrenaline, historical Club in his hometown. The summer of 2011 brings him to play in Punta Arabi in Ibiza. In Jenuary of 2012 he decided to approach a more techno-sounding music genre. So he go to Berlin to begin his first productions. Back from Berlin he starts to follow a musical project called Infinity Label, which led him to perform at Sònar in Barcelona. Now he works and produces for Infinity Label.