Pick Up is a successful club created back in 1971 by Ivo Lunardi (also a discographer with the Voom Voom Music label) and his wife Graziella and then continued with mastery by their son Luca Lunardi. Since autumn 2018 it has been managed by the People&Alive agency. Over the years, the walls of Via Barge 8 have witnessed the passage of showbiz personalities (Christian De Sica, Ursula Andress, Beppe Grillo, Paolo Villaggio, Renato Zero, Walter Chiari), the parties of the Turin and Juventus football teams, and real sports legends such as: Zoff, Capello, Trapattoni, Boniperti, Altafini, Cabrini. The Pick Up offers DJ sets all week, with the only closing days being Mondays and Wednesdays, except for extraordinary events.