George Adi had his first touch with the world of electronic music when he was only 15 years old, experimenting with the early releases of Ableton Live,while djing among artists like Pan-Pot,Thomas Schumacher and Daso. After joining a dj course at Decadence Club,a trademark in Greece's underground culture, George was signed by NON Collective,the famous agency behind Reworks Festival. This was the time when his Djing personality was developed among artists like Fischerspooner, Oxia, Ellen Allien, Anthea, Agoria, Deadbeat, Djuma Soundsystem, Brother's Vibe, Francesco Tristano, Sian, The Hacker, Tiga, Gaiser, Reinhardt Voigt, Oliver Huntemann, Minilogue, Robert Hood, Audio Injection, Drumcell, Fabio Florido, Hito, Einzelkind, Axel Karakasis, Sam Paganini. Besides being a dj,George got involved with Reworks Festival,as part of the NON Collective. Reworks stands for the most part of his career.Through the festival,he had the chance to perform along Sven Vath, Marcel Dettmann, Ben Klock, Apparat, Dubfire, Paul Kalkbrenner, Reboot, Radioslave, Joseph Capriati, Heidi, Miss Kitin, tINI, Dyed Soundorom, Robert Dietz, Nina Kraviz, Hot Since 82, James Holden, Liubo Ursini, Martinez, Valentino Kanzyani, Nikola Gala, Carlo Lio, Carola Pisaturo, Stef Mendesidis, Roy Davis Jr, dOP, Derrick May, Carl Craig, Pearson Sound and more.. Like any other music-head,George was always into developing his own sound.Experimenting never stopped, but there was a time in his music life that a professional session seemed more necessary than ever. So he joined an EMP course on SAE London,where he mastered his skills on production,sound design, mixing,mastering while training on analogue equipment. George is currently working on a live performance,feeling more confident than ever on his own. The story continues,with his involvement in the NON collective offering him the chance to explore various aspects of club-night. Being a stage manager,while promoting an event from scratch,doing the paperwork at some points,even holding responsibility for other artist's schedule,George is totally aware on what we nowadays call electronic music culture. As a result,he is now responsible,among others,for a new project under the name Blanked,introduced by hosting Jonas Kopp. At the time present,he is working on the next step in his career.SHIFT digital audio is a new born music label,that aims towards the distribution of dance floor oriented Techno music written and produced from emerging artists. The first release of the label is available on all good digital stores,including two original tracks from George Adi and a powerful remix from The YellowHeads. REMIX REQUEST / PROMOS: info@shiftdigitalaudio.com