{"id":2694,"date":"2017-01-12T11:26:33","date_gmt":"2017-01-12T09:26:33","guid":{"rendered":"https:\/\/xceed.me\/blog\/?p=2694"},"modified":"2017-02-03T16:32:55","modified_gmt":"2017-02-03T14:32:55","slug":"discover-david-pinup-the-man-behind-techno-and-house-in-la3","status":"publish","type":"post","link":"https:\/\/xceed.me\/blog\/en\/discover-david-pinup-the-man-behind-techno-and-house-in-la3\/","title":{"rendered":"Discover David Pinup, the man behind House and Techno events in La3"},"content":{"rendered":"

La3<\/a> and its techno room Oven Club is\u00a0undeniably one\u00a0of\u00a0Valenci<\/a>a<\/a>‘s\u00a0best nightclubs. Today, I am meeting\u00a0David Pinup<\/strong>, t<\/span>he man in charge\u00a0of everything related to techno and house music for La3. He recently\u00a0introduced the \u201cWax\u201d parties with Cassy, and this Friday La3 will celebrate its 7th anniversary with the father of techno: Laurent Garnier<\/a>.<\/span><\/p>\n


\n<\/span>\"laurentgarnierla3\"<\/span><\/p>\n


\nHi David, tell me\u00a0more about your background. What did you do before? How did you started in the\u00a0business?<\/strong><\/p>\n

Everything\u00a0started with a hobby: electronic music<\/em>. I started as a club promoter for several nightclubs in Valencia, that\u2019s how I got a foothold in the nightlife industry. It brought me where I am today, dealing with one of the most important club of the city.
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\n<\/span>Where does the idea of \u201cWax\u201d come from?<\/strong>
\n<\/span><\/p>\n

The idea is simple, we wanted to create a new concept : electronic music events in La3. The main room of La3 has always been used for indie\/indietronic music events, so we had to find a name which will differentiate this new concept from the rest. We had several names in mind but they didn\u2019t fit much with it. One day, Pablo P\u00e9rez (the director manager of La3) suggest the name \u201cWax\u201d. We all liked it and we started to work on the project.<\/span><\/p>\n

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What\u2019s the philosophy of Wax?<\/strong><\/p>\n

The philosophy of the brand is \u201c<\/span>make the difference<\/span><\/i>\u201d. For this, we needed a punchy name, a good image like the one we already have and Ausias P\u00e9rez, an amazing designer who could reflect the style we had in mind. But above all, we rely on great artists from the underground international scene. I\u2019d say music is 50% of the project because we also attach a special importance to the staging or the atmosphere when you enter at the club.<\/span><\/p>\n

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\"waxla3\"
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\n<\/span>Which are you favorite artists?<\/strong><\/p>\n

Jeez\u2026 There are so many, I don\u2019t even know where to start. If it\u2019s for the career and recognition, I think I\u2019d say Laurent Garnier, Moodymann and Ricardo Villalobos but there are also artists less known that I really like, such as Tama Sumo, Amir Alexander, Derrick Carter, Delano Smith, Glenn Underground\u2026<\/span><\/p>\n

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What is the secret to book artists of such level and be able to bring them to La3 when\u00a0all the other clubs around Europe are fighting over it?<\/strong><\/p>\n

Well, I think it is <\/span>perseverance and good contacts. At the end, it depends a lot of the people you know and the years you\u2019ve been in the industry.<\/span><\/p>\n

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Which artist you booked drove you crazy? Any funny fact?<\/strong><\/p>\n

I think all the artists are a bit difficult until they arrive in the club. Actually, managers are more complicated. But once they\u2019re in town, everything goes smoothly. Funny fact? Of course I have some funny stories but I think I shouldn\u2019t tell anyone. (laugh) <\/span>
\n<\/span>Regarding artists I booked, maybe I’d say Loco Dice was the fussiest\u00a0but once in Valencia, everything was great, he\u2019s an incredible artist and a nice person.<\/span><\/p>\n

\"ovenla3\"<\/p>\n

What do you think about the underground scene in Spain and especially in Valencia?\u00a0How is it now compared to the past, and how could it be better?<\/strong><\/p>\n

The underground movement is growing really fast in Spain. It’s no secret that many people are promoting this kind of events… especially in Valencia. Madrid and Barcelona have seen this influence growing already a few decades ago. Valencia went through\u00a0hard times recently, with some clubs closing, others opening, but the essence of Valencia is\u00a0still\u00a0here. We have the electronic music in our genes. We couldn\u2019t avoid it as our fathers created\u00a0<\/span>\u201cla ruta del bakalao\u201d<\/span><\/a>. Honestly, I don\u2019t know how we could develop more the underground scene right now, it depends of higher institutions, the city hall, the government, political organisations, etc…
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\n<\/span>For you, Ibiza is still considered as the best nightlife spot in Europe? What would be the next one?<\/strong><\/p>\n

Actually Ibiza is for me the kind of spot to spend summer and take the sun for hours in some lost cove, I usually don\u2019t go on the island to party. I am not a big fan of Ibiza’s parties, I always go more for underground leisure than mass entertainment and fluorescent colors t-shirts. <\/span><\/p>\n

The next best nightlife spot? Valencia! (laugh). I am actually really happy here so I won\u2019t move anywhere soon.
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