{"id":26741,"date":"2023-11-14T16:19:59","date_gmt":"2023-11-14T14:19:59","guid":{"rendered":"https:\/\/xceed.me\/blog\/?p=26741"},"modified":"2023-11-20T10:37:34","modified_gmt":"2023-11-20T08:37:34","slug":"cultivate-community-event-ticketing-passes","status":"publish","type":"post","link":"https:\/\/xceed.me\/blog\/en\/cultivate-community-event-ticketing-passes\/","title":{"rendered":"How to cultivate a loyal community within your crowd with ticketing passes"},"content":{"rendered":"\n

Humans have an innate need to belong, to feel part of something larger than ourselves to experience a sense of fulfillment. In terms of music events, this translates to returning to your trusted club every weekend or your favorite festival every summer. It’s about buying their merch, bumping into the same (un)familiar faces on the dance floor, and ultimately, being part of a community united by a shared passion.<\/p>\n\n\n\n

On the ticket sales front, there’s also the possibility of cultivating that audience that goes all in for you<\/strong>, as long as you know how to use the right strategies and tools. Our favorite one? Passes<\/strong>. An added value designed for those who keep coming back for more, dance to every track until the soles wear thin, and, at the end of the day, embody the essence of your brand. But what are their specific pros? We’ll spill the beans based on our experience with Nightgraph<\/a><\/strong>.<\/p>\n\n\n\n

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HOW DOES IT WORK?<\/a><\/div>\n<\/div>\n\n\n\n
\"crowd<\/a>
photo credit: Small Town Beat, South Africa<\/figcaption><\/figure>\n\n\n\n

A steady income stream <\/h2>\n\n\n\n

Think of passes as your favorite playlist \u2013 you will never want it to end. By offering this possibility to your customers, who will buy them well in advance of your events, you’ll have predictable income. This will make managing your finances easier and allow you to plan other matters. Secure the steady\u00a0revenue stream<\/strong>\u00a0ahead of your tickets going on sale and incentivize your crowd to commit to your entire season. This gives you the ability to plan with confidence, whether it’s to enhance the experience, invest in future event production, secure bookings of renowned artists, or hire and train your staff more effectively.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\n
\n
\n
Tips for Xceed Passes:<\/strong><\/strong>

\u25b9 Set up pricing, and total availability and create a marketing campaign around it.

\u25b9 Use tiers of passes with different pricing, to ensure the selling-out

\u25b9 Receive extra revenue with weekly payouts of tickets events + passes sold.<\/summary>\n

<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Commitment to those who matter most <\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Passes are the perfect way to strengthen your relationship with your most loyal followers. Imagine offering them a unique pass that gives them access to multiple events with a simple QR code<\/strong> with your logo<\/strong>, that they’ll always have on their phone Wallet<\/strong>. They pay once and have guaranteed access to several parties <\/strong>per season or month, whether it’s every day of the week or the specific days you choose for the pass.
<\/p>\n\n\n\n

\n
HOW DOES IT WORK?<\/a><\/div>\n<\/div>\n\n\n\n
\n
\n
\n
Tips for Xceed Passes:<\/strong><\/strong>
\u25b9 Set availability: set the date range, or choose specific days of the week: \u201cAll-year long pass\u201d, \u201cFridays-only pass\u201d, \u201cEarly-Entry Pass\u201d, \u201c3am after-hours pass\u201d – play around the offers and pricing as you want.

\u25b9 Remember, your crowd will appreciate the benefits you give them – if it\u2019s a queue jump, free drink, or merch for the pass-holders.

\u25b9 Special dates like Halloween, NYE are nights with extra demand, we recommend switching off the passes for one-off events, like that to make the most of it’s revenue potential<\/summary>\n

<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

This feature makes it easy for the everyday clubber to return every weekend. But it goes beyond that. Your PR and content creators<\/strong>, who will give your events more visibility, can have recurring access to the guest list or backstage without having to secure a spot for every date you release. <\/p>\n\n\n\n

Also, passes are nominative <\/strong>(individual) and non-transferable <\/strong>(protected from resale platforms). You’re in control, make them want to come back for more.
<\/p>\n\n\n\n

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Tips for Xceed Passes:<\/strong><\/strong>

\u25b9 Create passes for your partners: issue a certain amount of passes per season for your press partners, sponsors, influencers or model agencies.

Let them know they are always welcome, and make sure to communicate dates and lineups in advance.
<\/summary>\n

<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Farewell to unnecessary bureaucracy<\/h2>\n\n\n\n

Hitting multiple birds with one stone in ticket sales can be the key to reducing your worries. With passes, you get rid of the need to handle a bunch of individual transactions, which means less hassle and more time to focus on making the party unforgettable. From this starting point, you will be able to access other aspects such as customisable access and validity criteria <\/strong>or the connection of passes between various venues,<\/strong> which will allow you to build a tailor-made event.<\/p>\n\n\n\n

\n

I\u2019m on the guestlist for the whole season<\/strong>.<\/p>\nA sentence that every clubber wants to say to his or her friends at least once in a lifetime.<\/cite><\/blockquote>\n\n\n\n

Get to know your audience like never before<\/h2>\n\n\n\n

When people buy passes, as a promoter, you can leverage it by gathering valuable data about their preferences,<\/strong> attendance patterns, and behaviors.<\/p>\n\n\n\n

This data can be used to improve future events and tailor your marketing efforts. You learn from everything. Maybe after selling your first pass, you\u2019ll have a clearer picture of when and how to send exclusive offers, personalized content, and event recommendations based on attendance history and the tastes of your most loyal fans.
<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Make it simple: Nightgraph <\/a><\/strong>passes are the magic wand for promoters that will allow you to manage your events in detail and pamper those you choose.<\/p>\n\n\n\n

\n
Try NIGHTGRAPH<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Humans have an innate need to belong, to feel part of something larger than ourselves to experience a…\n","protected":false},"author":1,"featured_media":26929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[205],"tags":[],"class_list":{"0":"post-26741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"cs-entry","9":"cs-video-wrap"},"acf":[],"yoast_head":"\nHow to cultivate a loyal community within your crowd with ticketing passes - 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