XCEED, the go-to platform for connecting music lovers with the best nightlife experiences, has officially unveiled its bold new brand identity. This transformation represents a significant milestone in the company’s evolution, reaffirming its mission to empower event organizers, venues, and collectives while creating deeper, more authentic connections between people and the music they love. As part of this rebranding, NIGHT MAG—XCEED’s digital media platform—also embraces a renewed vision, reinforcing its role in documenting and amplifying the underground scene.
“From the very beginning, XCEED has been more than just a platform—it’s been a movement,” says Mattia Franco, CEO & Founder of XCEED. “Our new identity is a statement. A declaration that we are here to champion the underground, the creators, and the visionaries who make every night unique.”
This rebrand introduces a dynamic new look and feel, including:
- A fresh visual identity that reflects XCEED’s raw, unapologetic DNA.
- A stronger brand presence designed to amplify the impact of events and venues.
- A reinforced commitment to technology that enhances real-life connections without replacing them.
As the nightlife and event industry continue to evolve, XCEED remains at the forefront of innovation. Operating in over 15 countries, the platform provides state-of-the-art tools for ticketing, access control, and event management, allowing organizers to focus on what matters most—crafting unforgettable experiences for their audiences.
NIGHT MAG, the editorial arm of XCEED, also aligns with this transformation, strengthening its voice as a trusted source for electronic music culture, event highlights, and in-depth artist interviews.
XCEED’s new identity is now live across all platforms, serving as a powerful symbol of the company’s dedication to empowering the event industry and fostering community connections.