The founder of SoundCloud, Alex Ljung, claimed that his platform is ‘here to stay’ despite the noise and speculations about the company running out of cash even after laying off 40% of its staff.
‘There is an insane amount of noise about SoundCloud in the world right now. And it’s just that, noise.’ Said Ljung in a blog post, probably referring to the TechCrunch article of last week regarding the company’s short-term future due to its troubling financial situation. ‘The music you love on SoundCloud isn’t going away, the music you shared or uploaded isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days or anytime in the foreseeable future. Your music is safe.’
Also, Ljun wrote ‘Along with each of you, we’ve built this incredible creative community of artists, podcasters, DJs, producers and more who are the driving force in pushing culture forward in the world. That’s not going to change. Last week we had to make some tough decisions to let go of some of our staff, but we did this to ensure SoundCloud remains a strong, independent company.’
SoundCloud is here to stay.