Boiler Room, the global online music broadcasting platform which streams live music sessions around the world, has become very successful over the last few years. The format is very simple: there is a DJ playing, a camera fixed in front of the DJ deck, and a small audience dancing behind.
For the very first time, Boiler Room is connecting its brand to a football team: Juventus, another brand internationally recognized. Juventus is one of the world’s preeminent soccer clubs which has been dominating Italy’s Serie A for the past six years and has achieved excellent results even at European levels.
The Pitch as the Stage event will not take place in the team’s city Turin, but in New York, more precisely at the Brooklyn Villain on the 21 of July.